# Marketing site — rebuild brief (hand this to a new Impeccable session)

**Purpose:** rebuild the lucix marketing website so it is visually consistent with the product's
committed design system ("Signature Ledger"), while running in **Persuade** mode (not the app's
restrained Operate mode). Paste the block below into a fresh Impeccable session.

---

## The prompt

> Rebuild the lucix marketing website — a redesign that brings it onto the product's now-committed
> visual system while staying in Persuade mode.
>
> **START HERE — read the current site first:**
> - `marketing-site/index.html` — the incumbent single-page site to rebuild
> - `marketing-site/index.png` — a rendered snapshot of the current look
>
> Treat the current look as **evidence** of what the site says, and as an **anti-reference** for how
> it looks — the visual world is being replaced, but keep the product truth, structure, and any real
> claims.
>
> **THE VISUAL WORLD IS ALREADY LOCKED — do NOT run a new-world concept tournament.** This is a new
> (Persuade) surface INSIDE an established, committed system called "Signature Ledger." Read and
> inherit it:
> - `DESIGN.md` (repo root) — the color tokens + hex, type stack, material, motion. Binding.
> - `PRODUCT.md` (repo root) — brand + messaging: lowercase "lucix", category "Decision Velocity
>   Platform", the locked public definition, the anchor line, voice/register, and the brand navy
>   `#2E369B`. All marketing copy/positioning comes from here.
> - `docs/design-system/PALETTE-SIGNATURE-LEDGER.html` — the palette in situ
> - `docs/design-system/KIT.html` — component/type feel
> - `docs/design-system/MOTION-LAB.html` — the motion character
> - `docs/ledger/DECISIONS-SIGNIFICANT.md` — DEC-0724-signature-ledger, DEC-0724-brand,
>   DEC-0724-flow-pace (the locked rationale)
>
> (Impeccable's setup auto-loads `PRODUCT.md` + `DESIGN.md`, but NOT the `.html` references or the
> ledger — read those explicitly.)
>
> **MODE & STRATEGY — Persuade, not Operate:**
> - The app uses a **Restrained** color strategy (navy as structural ink on a warm-neutral ground).
>   Marketing has permission to run **Committed or Drenched**: the SAME navy `#2E369B` may own whole
>   fields, run large and hot, carry the hero. Same palette, louder dial. Do NOT invent a new hue
>   system — amplify this one.
> - Keep the ground warm and ink-led (paper + ink), NOT generic-AI cream+serif+terracotta. Warmth
>   comes from the greige/ink, boldness from the navy.
> - Respect in-product semantics: **signal-red = danger, ochre = the half-said marker.** Don't make
>   red or ochre a big decorative brand accent — let navy be the brand color; keep red/ochre
>   incidental. Newsreader italic stays the "someone's exact words" voice.
>
> **HONESTY — lucix is pre-launch** (see PRODUCT.md "Evidence on Hand"): there are NO customers,
> logos, testimonials, case studies, or metrics. Do not fabricate any. Illustrative product imagery
> is fine if clearly authored/synthetic; commercial claims (prices, customers, benchmarks) are not.
>
> Deliver a single-page `index.html`, self-contained, responsive, WCAG 2.2 AA, that a first-time
> visitor understands and is moved by within seconds — in the Signature Ledger world, expressed boldly.

---

## Quick reference — the locked facts the site must honor

- **Brand mark color:** navy `#2E369B` (the one locked color fact; `DEC-0724-brand`).
- **Ground:** warm greige `#F3F0E9`; **ink:** warm near-black `#211F1D` (not cold, not cream).
- **Type:** Archivo (chrome/display) · JetBrains Mono (data/labels) · Newsreader italic (verbatim
  quotes only).
- **Name:** lowercase **lucix**. **Category:** Decision Velocity Platform (DVP).
- **Anchor line (locked):** "Everyone else uses AI to replace the human in the loop. We use it to
  make the human in the loop more powerful."
- Full token table + motion tokens: `DESIGN.md`.